With a chronicle of success that dates back half a century, we, the Sharief Group, march forward enthusiastically looking forward to our centenary.
With us policy performs and actions replace illusions. An unending quest for perfection, an impeccable desire to service, and a determination to leave nothing unexplored or unconquered translates our actions into accomplishments. We have survived the complexity of a paradox market, grown with it and later revolutionized the concept of retailing, diversifying ourselves as a partner in drawing today's local retailing parameters.
A highly professional management team, driven by it's uncompromising attitude for perfection, leads an ever vigilant staff, equipped with state-of-the-art know how providing instant solutions and ensuring smooth operations.
As Distribution/Agency Representation constitute a major part in the support of our retailing no effort is spared to update the system with the latest market developments and innovations. Our unflinching support to the retailers guarantee fast growth with the fair profit and our presence in this segment is unarguably accepted by the industry as a major force and commands sufficient respect.
Our extensive distribution network covers super markets, department stores, hypermarkets, co-operative societies, duty free shops, groceries, hotels and other institutions. Excellent warehousing facilities (8 warehouses) at strategically important locations with a fleet of vans and delivery trucks support the operations. The total system based information flow right from purchase to sale.
Backed with the expertise gained from over fifty years of experience and an all capable infrastructure, we have set ourselves on a course of advancement which will enable us to branch into new horizons. We actively seek locations and open new stores when opportunities are found within our budget of expansion. With a deep-rooted commitment we endeavor to provide the very best to our esteemed clientele, upholding the very same guidelines, that has helped us win their unshakable trust in the past.
Sharief is committed to offering compelling assortments of merchandise. Today's customers are pressured for time. They expect our stores to carry the right sizes, colors and style choices. This requires experience, attention to details and passion for the business.
SHARIEF GROUP WORKFORCE
Speed and agility are the core of Sharief's business strategy. Our success has also been possible, thanks to the effort of our people. We have attracted the finest talent and given them the environment to perform, which they have done handsomely. Sharief executives are empowered to take actions and get results with many opportunity shared, communicated and acted upon through our frequent teleconferences, leveraging our key suppliers relationship to help respond quickly to emerging trends. Our stores are leaders in their markets which has never been stronger and we are privileged to have a very talented and committed organization.
The uncanny vision of our predecessors heralded an era of supreme growth that saw our transformation from a fledgling firm into an institution. Our saga starts in the early forties when our ambitious founders from Iran ventured to set up a base in a region that was little more than a sandy desert strip on the Gulf Coast. A modest trading business in personal accessories, cosmetics, perfumes and novelties was started in 1948.
From this modest beginning, the group has emerged as one of the most successful business houses that boasts a retail chain, export, distribution, InfoTech, real estate and manufacturing divisions. Today, we operate the highest number of stores located in leading malls, and in central business districts of Dubai.